Plans and implements marketing strategies and campaigns through social media optimization (SMO) | Builds brand identification through penetration of online social media | Solicits, creates and posts content that attracts attention and encourages readers to share it with their social networks | Establishes and maintains relationships with social network members, bloggers and the online community | Participates in building websites that include integration points to various social networking and micro blogging sites and tools
Develop and implement social media strategies and plans that facilitate and are integrated with the company�s strategic goals. Work closely with all departments to develop timely posts and content that is relevant to and supports the company�s strategy and goals. Identify, create, write, prepare/format, post and manage relevant and interesting editorial content in multiple channels including blogs, Twitter, Pinterest, Instagram, Facebook, Google+, LinkedIn and other social media sites as needed to grow company pages. Respond to stakeholder inquiries and comments on established channels in real time as necessary in conjunction with Client Services. Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc. Understanding of popular social networks � design, functionality, users. Proficiency in social listening tools. Basic knowledge of HTML and Photoshop and/or Adobe Illustrator highly preferred. Strong organizational skills with high attention to detail. Resourceful with the ability to foresee and react to company needs.
Bachelor�s Degree preferred, preferably in Journalism, Communications, English or related discipline