Worldventures Marketing LLC

Sr Web Analytics Specialist

2 weeks ago(1/2/2018 5:25 PM)
WorldVentures Services, LLC
Plano, TX
# of Openings
Position Type
Full-Time [F]


WorldVentures, a dynamic, global, fast growing member based travel company, is currently sourcing for an Senior Web Analytics Specialist to be based in our Plano headquarters. WorldVentures is a fast paced environment with a core of innovation and fun. This role works in conjunction with the web analytics team and sets the precedent for consistently raising the standards of our digital analytics program. The ideal candidate has knowledge and experience with writing JavaScript, creating/modifying/troubleshooting variables setup within analytics tag management solutions such as Adobe DTM and Tealium, and has the ability to provide hands-on assistance to ensure that all pages & digital assets are being tracked appropriately to confirm Adobe Analytics is providing the most accurate view of customer web activity possible.



Primary Responsibilities:

  • Gather/implement/manage all technical requirements and code relating to Adobe Analytics and the data layer built within Adobe DTM and Tealium
  • Contribute to enterprise analytics architecture based on best practices
  • Write Solution Design Reference (SDR) documents, analytics roadmaps, test plans, and project documentation
  • Agile development, gather business requirements, and create dataflow diagrams
  • Translate requirements into functional design and create technical specifications to be used by developers.
  • Implementation, testing and support of analytics tags
  • Project-manage elements of web analytics road map and ensure enhancements make release schedules promptly
  • Configure SiteCatalyst Custom Traffic Variables (sProps) to track and capture traffic metrics for Pageviews, Instances (time particular values was sent to the traffic variable), Visits, various types of Unique Visitors, and Total Time Spent, Pathing, Hierarchy Variables, and List Props.
  • Configure SiteCatalyst Success Events (KPIs) (Counters, Currency, and Numeric) purchase events such as Orders, Revenue, Cart (opens, views, checkouts, adds, removes, Units and Lead Form Submission.
  • Configure Adobe SiteCatalyst Conversion Variables (eVars), used Campaign Conversion, Counter Conversion, to breakdown success events into manageable buckets such as (allocation, linear allocation across multiple visits, and expiration for cookies).
  • Identify and document gaps in the data capture strategy and collaboratively implement enhancements.
  • Positions in this function deliver professional level technical work in support of the development of company products, tools, platforms and services, typically for an external customer or end user.
  • Applies knowledge of principles and techniques to solve technical problems


To be considered for this position, applicants need to meet the qualifications listed in this posting.:

Required Qualifications:

  • 3+ years of site analytics implementation experience. (Adobe SiteCatalyst, GA etc.)
  • 2+ years of experience working with Tag Management tools. (Adobe DTM & Tealium IQ or Insighten)
  • 5+ years web analytics experience (Adobe and Google)
  • Strong experience in JavaScript and Tag Management Solutions relating to the implementation and advanced use of Adobe Analytics
  • Ability to understand requirements and map to technical implementation
  • Experience working with applications using .Net/Java framework
  • Google Analytics and SQL knowledge are a plus but not required


WorldVentures is a privately held company based in Plano, Texas with active representatives and members in over 29 countries. WorldVentures proudly offers competitive salaries and benefits including but not limited to Medical, Dental, Vision, Life / AD&D, FSA, 401K and a robust vacation and holiday package. In addition, all full time employees automatically receive a WorldVentures membership at no cost to allow employees access to our exclusive DreamTrip group travel experiences.


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